virgin media

Language:

The adverts says Come and have a go if you think you’re fast enough suggesting its challenging the people to say that Usain bolt is fast and so is the broadband so it’s like its telling them to try it out because they wont get any other broadband that's faster. Also at the bottom right it says RaceBolt but some of the letters look like they are moving really fast.

Institution:

The company virgin try to show how fast their broadband is so they always have things to do with moving fast. The words RaceBolt show they are always trying to show they are going to be the fastest and that they use Usain Bolt to try promote their broadband because they show the fastest people should use the fastest broadband.

Audience: 

This could be aimed for both men and women but would be aimed for the ages of 25+ and is aimed for a middle social class. They might be targeting the people that have been looking to change to a faster broadband so that could be why they always try to say how fast they are.

Representation:

The advert shows Usain Bolt most of the time but its not only for males because they show women for some of the adverts. Also in the background its got the same type of effect as the 'RaceBolt' as if its moving fast and the color of the effect next to Usain is green and yellow and those are two of the main colors for his country .